🎃 Sponsor a 2026 BOO Bag & Get Your Business in Front of Local Families
(Because what’s better than marketing that comes with candy and pure Halloween joy?)
The Macaroni KID BOO Bag campaign is BACK — and this year, it’s haunting two full regions with more bags, more visibility, and even more opportunities for your business to connect with local families.
Last year’s was a scream — We uniting ALL of the Rochester area to deliver another 150+ BOO Bags directly through porch drops and community events — with an even wider ripple effect thanks to printable resources, local tabling events, and expanded digital reach.
And this year? We’re going even bigger.
This year’s sponsor spots are sure to sell out, and with almost 8,000 subscribers, two high-traffic websites, twice the coverage, and a Trunk or Treat event, this year’s campaign promises to be the most thrilling one yet.
🛍️ What’s a BOO Bag?
A BOO Bag is a fun and festive Halloween surprise packed with:
- Peanut-free treats 🍬
- Small toys and goodies
- Coupons or swag from local businesses
- A printable “You’ve Been BOO’d” flyer
- Access to digital resources for BOO-it-Forward fun
- And three full-color rack cards to keep the giving going!
Each BOO Bag is delivered to a local family’s doorstep or handed out at a community event. Families are encouraged to BOO it Forward to neighbors, teachers, friends, and more — meaning your brand travels even further than the original drop-off.
🧾 2026: Rack Cards = Major Exposure
This year’s BOO Bags come with a huge upgrade: custom-designed rack cards included in every bag and passed along as part of the BOO-it-Forward chain. These 8.5" x 3.5" mini-flyers will also be:
- Handed out at October and November community events
- Available as a printable on our websites
- Designed to live on family fridge doors all fall long
🧡 Front: A Fall Bucket List of fun local activities
🧾 Back: Ads and offers from participating sponsors
➡️ Monster Sponsors and up are included as destinations on the Fall Bucket List (when applicable)
👑 Spooktacular Sponsor receives the featured ad placement on the front of the rack card
👻 Why Sponsor a BOO Bag?
It’s the ultimate feel-good, community-driven, smile-delivering, hyperlocal marketing campaign. And it works.
When you sponsor a BOO Bag, you’ll:
🎃 Reach 150+ hand-selected families directly
👨👩👧👦 Gain exposure to over 1,000 local families through BOO-it-Forward
💌 Be promoted to 12,000+ subscribers across two Macaroni KID editions and social media
📱 Appear on two high-traffic websites and social media platforms
✨ Be part of a Halloween tradition that families genuinely love and remember
💀 2025 Sponsorship Levels
🕷️ Spooky Sponsor – $50 + 200 Treats
- Hyperlinked logo in BOO Bag promo articles (on both region websites and newsletters)
- Recognition in Halloween-themed social media posts
- Logo on printed BOO Bag flyer + printable version
👻 Ghoul Sponsor – $100 + 200 Treats
(Only 8 available!)
IMPORTANT - NO IDENTICAL INDUSTRIES AT THIS LEVEL
Everything in Spooky, PLUS:
- Inclusion in our October BOO Bag e-blast to 7,000+ families
- One dedicated social media post
- Your custom deal or ad on the back of our 2,000+ print rack cards
🧛 Monster Sponsor – $150 + 200 Treats
(Only 4 left!)
Everything in Ghoul, PLUS:
- Top billing in all flyers, social posts, and web content
- Option to personally deliver up to 5 BOO Bags for photo ops and social shoutouts
- Two dedicated social media posts
- Publisher-selected seasonal article sponsorship
- Included on the Fall Bucket List (when applicable)
👑 Spooktacular Sponsor – $250 + 200 Treats
(1 available – First Come, First Spooked) $350
Everything in Monster, PLUS:
- October sidebar ad on both websites and newsletters
- Publisher-selected seasonal guide sponsorship
- Featured ad space on the front of the rack card
🍬 Just Want to Be a Treat Donor?
This option includes limited digital exposure, but great in-bag visibility.
Marketing/ Branded Swag Donor – $10 + 200 Treats + Your Promo
- Thank-you and hyperlink in BOO Bag articles
- Logo on the printable BOO-it-Forward flyer
- A sweet and simple way to get your goodies into 150+ families' hands
Treat Donors- Free +200 Treats
🛑 Important:
Donors must provide:
- 200 wrapped, peanut-free treats
- A branded coupon, promo, or small swag item for the bag
🎃 Want to participate but don’t want to shop for candy?
Add $50 and we’ll supply unbranded treats on your behalf.
Bonus: Why 200 treats?
That extra cushion of treats also covers pop-ups, oopsies, and yes… the occasional Kit-Kat used to bribe a local tween into helping us deliver bags.
🧠 How to Sponsor
🎃 Fill out the 2026 BOO Bag Sponsorship Form
📧 Or email amandami@macaronikid.com with questions, ideas, or candy confessions
📦 Have your treats and promos delivered by October 1, 2026
🕸️ Be ready to BOO some families the first two weeks of October!
Spots are limited, so don’t wait too long — or someone else might sneak your BOO!
🌟About Macaroni KID Rochester
Connect with thousands of local families through newsletters, our website, social media, and in-person events!
📬 Our Reach
- 7,900+ newsletter subscribers
- 5,500+ Facebook followers
- 2,500+ Instagram followers
- 12,000+ monthly website views
- High engagement from families across Rochester
🌐 Two high-traffic websites that help families find fun — and help fun find YOU.
Let’s make Halloween magical. Let’s make it memorable. And let’s make sure your business is right in the middle of the mayhem.
🎃 Ready to get spooky with us?
You’ve made it to the most fang-tastic form in town! Whether you’re here to spread Halloween cheer, promote your business, or just really love the idea of being part of a sugar-fueled kindness explosion — you’re in the right place.
🧛♀️ Fill out the form here:
👉 https://forms.gle/M4sUfCgqGkiTuLii7
🎃👻 Sponsor Perk: Early Spook Access
Shhh… the BOO Bucket article is already live for sign-ups, but it’s hiding in the shadows for now. Families can find it if they know where to look, but it hasn’t been paraded onto the landing page or slipped into the newsletter yet. Sponsors get the first peek at how they’re thanked (currently in “pumpkin spice latte basic” mode, but don’t worry—your glow-up is coming soon). Consider this your VIP backstage pass to the haunted hayride before the gates officially open. 🕸️🪦
